Drift
 HD
 Receives
 2012 
Red
 Dot
 Design 
Award


Drift
 HD
 Packaging
 Design
 Receives
 2012 
Red
 Dot
 Design 
Award
 for
 Communication 
Design

Drift Innovation, 
the
 UK
 basedaction 
sports 
technology 
company 
and
 manufacturer
 of 
the
 Drift
HD 
&
 720
 wearable
 Point
 of
 View
 (POV)
 cameras,
 is
 a
 recipient 
of
 the
 globally recognized
 2012 
Red 
Dot
 Design
 Award
 for 
Communication
 Design
 for
 the 
new
 Drift
 HD packaging. 

An 
international 
jury 
granted 
the
 red
 dot
 award,
 which 
is
 recognized
 as 
a 
quality
 seal
 and
 gives
 world‐renowned
 merit
 to 
Drift’s
 creative
 design
 skills.

Earning 
the 
red
 dot 
label
 is
 a
 testament 
to 
Drift’s consistent
 commitment to 
design 
and 
innovation. These 
elements 
have 
been
 a 
corner stone
 in
 the development
 of
 Drift
 cameras 
and
 accessories, 
and the y
are 
also
 a 
priority 
in
 how 
Drift 
packages
 their products.

 Because
 packaging 
often
 establishes
 a 
first
 impression
 in 
consumer
 minds,
 the
 new 
HD
 packaging
 was 
designed
 to 
reflect
 the
 innovative 
design,
 durability,
 and
 user‐friendliness
 of
 the product 
it
 is 
introducing.

“It 
is
 an
 honor
 to 
have 
the 
creative
 and 
strategic
 design
 of
 the
 HD
 packaging 
recognized
 by
 this
 prestigious
 award,” 
said
 Drift
 Co‐Founder,
 Robin
Parker.

 “The 
focus
 of
 our
 design
 concept
 is 
to continue to innovate while simplifying the user experience. With 
this
 in
 mind,
 we 
designed
 packaging 
that
 showcases
 its
 contents 
and
 stimulates
 consumer
 senses.

 Our
 dealers
 have
 been
 very
 pleased
 with 
the
 packaging’s
 aesthetic
 appeal
 at
 retail
 and
 the
 influence
 it 
has
 had
 on
 sales.”

The 
Drift
 HD
 action
 camera 
is
 protected
 in 
a
 fully 
reusable,
 custom 
packing 
solution.

 The
 design,
 shaped
 in
 the
 foot print
 of
 the
 company
 logo,
 highlights
 the
 unique
 selling 
points 
of
 the camera
 such
 as 
the 
integrated
 LCD 
screen
 and 
remote
 control.
 The
 reusable
 packaging
 also
 reduces
 waste
 by
 creating
 a
 lasting
 piece
 to 
be 
kept
 and 
utilized
 instead of
 discarded 
immediately
 upon
 receipt.

A
 unique
 feature
 of
 the
 packaging
 includes 
the
 same 
black 
’soft
touch’
 exterior
 finish
 as
 the
 camera
 to
 give 
the
 user
 an 
immediate 
emotional
 connection
 with
 one
 of
 Drifts 
signature 
attributes.
 The
 design 
also
 incorporates
 reinforcement
 with
 space 
for
 a
 security
 tether
 line 
to
 pass
 undisrupted
 through 
the 
high
 clarity
 window 
box.

The
 accessories
 case
 was
 also
 carefully
 engineered
 to
 incorporate
 all
 the
 necessary
 mounts
 and
 accompanying
 accessories
 in
 a
 durable
 polymer
 case that
 doubles
 as
 a 
Drift‐branded
 travel 
case.

For
 more
 information
 about
 Drift,
 visit
 http://www.gridmotorsportco.com
 For
 more
 information
 about
 the
 red
 dot
 organization,
 visit 
en.red‐dot.org.

DRIFT HD

DRIFT HD (Photo credit: meflower)

One response to “Drift
 HD
 Receives
 2012 
Red
 Dot
 Design 
Award


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s